Questionnaire results

The collated results from my questionnaire:

1. What is your gender?

- Male 46.15%

- Female 53.85%
- Prefer not to say 0%

2. How old are you?

- Under 18 0%

- 18-24 69.23%

- 25-34 7.69%

- 35-44 0%

- 45-64 23.08%

- 65-74 0%

- 75 or older 0%

3. Do you watch music videos?

- Yes 92.31%

- No 7.69%

4. How often do you watch music videos?

- Very often 15.38%

- Often 46.15%

- Sometimes 23.08%

- Not very often 15.38%

- Never 0%

5. Where do you watch music videos?

- Television 15.38%

- Vimeo 0%

- YouTube 84.62%

- Other (please specify) 0%

6. What is your favourite music genre?

- Alternative 23.08%

- Blues 0%

- Country 0%

- Electronic 7.69%

- Folk 7.69%

- Hip Hop 7.69%

- Jazz 0%

- Latin 0%

- Pop 15.38%

- R&B/Soul 7.69%

- Rock 30.77%

- Other (please specify) 0%

7. What type of music video do you prefer to watch?

- Abstract 23.08%

- Concert/Live performance 23.08%

- Dance 23.08%

- Narrative 30.77%

- Other (please specify) 0%

8. Do you prefer music videos that are...?
- Fast and energetic with a lot happening visually 61.54%
- Slow paced and easy to watch passively 38.46%

9. In your opinion, what is an ideal length for a music video?

- 30 seconds - 1 minute 0%

- 2 minutes - 3 minutes 61.54%

- 4 minutes - 5 minutes 30.77%

- 6 minutes + 7.69%

10. How often do you watch music videos in their entirety?

- Very often 23.08%

- Often 30.77%

- Sometimes 30.77%

- Not very often 15.38%

- Never 0%

From my questionnaire, I have concluded that my main target audience is:
- Female
- Aged 18-24
- Watches music videos (often)
- Watched music videos via YouTube
- Prefers rock music
- Prefers music videos following a narrative
- Prefers music videos that are fast and energetic
- Likes music videos that are 2-3 minutes in length
- Watches music videos in their entirety often/sometimes

I ensured the validity and accuracy of my results by distributing my questionnaire to multiple sources. I did this by handing it to my family and friends, so I knew I would attain quick and definite results. This ensured that all of my sources were reliable. When designing my questionnaire I took into account ethical considerations, moral issues and privacy e.g. when asking the audience which gender they were I added the option "Prefer not to say", as some audiences may not be comfortable in disclosing that type of information. I attempted to verify the validity of interpretations by handing it out to a variety of ages, and although despite the majority participants being 18-24, I did include a wider range of audience. Although the results were not specific to how I had planned my music video production, the results show a close correlation. I collated my results by working out percentages and then creating a graphic visual pie chart, for easy and clear reference.